News & Blog Articles
Should Your Childcare Centre Run Google Ads? Here’s How to Decide
Every so often a centre director asks us whether they should be paying for Google Ads, usually after a call from an agency promising to "flood their waitlist" for a modest monthly retainer. It's worth separating the hype from what actually makes sense for a...
7 Signs Your Childcare Website Is Overdue for an Upgrade
Most centres don't wake up one day and decide their website needs work. It happens gradually — a broken link here, an outdated photo there — until one day a parent mentions they had trouble finding your fees online, and you realise it's been years...
Why Every Childcare Website Sounds the Same (And How to Fix Yours)
Read through ten childcare centre websites in a row and you'll notice something strange: they all sort of blur into one. "Nurturing environment." "Play-based learning." "Home away from home." Lovely words, every one of them — and completely interchangeable between your centre and the one...
Social Media for Childcare : What Actually Works (And What’s a Waste of Your Time)
Between Facebook, Instagram, TikTok and whatever else has popped up since you last checked, it's easy for a busy centre director or family day care operator to throw their hands up and ignore social media altogether. Understandable — you're running a centre, not a media...
SEO for Childcare Centres: How Local Families Actually Find You on Google
Ask most centre directors what SEO means and you'll get a bit of a blank look, followed by "isn't that a tech thing?" Sort of. But at its heart, SEO (search engine optimisation) is simply about making sure that when a parent in your suburb...
Why Your Childcare Centre Can’t Afford a Bad Website
Here's a scenario we hear a lot. A centre director tells us enrolments are steady, the waitlist is healthy, and word of mouth has always done the job — so why bother fixing up the website? Fair question. But "steady" isn't the same as "safe,"...