Posts by Jeremy - Childcare Web Design
Should Your Childcare Centre Run Google Ads? Here’s How to Decide
Every so often a centre director asks us whether they should be paying for Google Ads, usually after a call from an agency promising to “flood their waitlist” for a modest monthly retainer. It’s worth separating the hype from what actually makes sense for a childcare centre, because paid advertising can genuinely work — but…
Read More7 Signs Your Childcare Website Is Overdue for an Upgrade
Most centres don’t wake up one day and decide their website needs work. It happens gradually — a broken link here, an outdated photo there — until one day a parent mentions they had trouble finding your fees online, and you realise it’s been years since anyone gave the site a proper look. A recent…
Read MoreWhy Every Childcare Website Sounds the Same (And How to Fix Yours)
Read through ten childcare centre websites in a row and you’ll notice something strange: they all sort of blur into one. “Nurturing environment.” “Play-based learning.” “Home away from home.” Lovely words, every one of them — and completely interchangeable between your centre and the one two suburbs over. That’s not a knock on anyone’s intentions.…
Read MoreSocial Media for Childcare : What Actually Works (And What’s a Waste of Your Time)
Between Facebook, Instagram, TikTok and whatever else has popped up since you last checked, it’s easy for a busy centre director or family day care operator to throw their hands up and ignore social media altogether. Understandable — you’re running a centre, not a media agency. But the good news is that childcare social media…
Read MoreSEO for Childcare Centres: How Local Families Actually Find You on Google
Ask most centre directors what SEO means and you’ll get a bit of a blank look, followed by “isn’t that a tech thing?” Sort of. But at its heart, SEO (search engine optimisation) is simply about making sure that when a parent in your suburb types “childcare near me” or “long day care [your suburb]”…
Read MoreWhy Your Childcare Centre Can’t Afford a Bad Website
Here’s a scenario we hear a lot. A centre director tells us enrolments are steady, the waitlist is healthy, and word of mouth has always done the job — so why bother fixing up the website? Fair question. But “steady” isn’t the same as “safe,” and word of mouth only travels so far before a…
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